Snapchat Geofilters

Snapchat Geofilters – Create Your Own

Snapchat Geofilters – Create Your Own

Snapchat has enabled its users to create and submit for approval their own community Geofilters since April 2014. People have been making use of this filter in high levels of popularity. However, unlike other marketing methods, a Snapchat Geofilter can only be accessed by users in certain, predefined geographic locations. Locations that are used as part of this advertising method include, neighbourhoods, landmarks, or the sites of special events. A strong example of an event which where Snapchat Geofilters were using to good effect was the Superbowl earlier in 2016 and New York Fashion week.

Snapchat Geofilters have been used to pay homage to locations around the world. The roster list includes everything from the Eiffel Tower to American school and universities. Filter overlays have been created to celebrate events ranging from NBA games through to birthday parties.

In order to launch a Snapchat Geofilter an entry must be sent to the Snapchat Geofilters site. Following submission, all Geofilter entries are reviewed to ensure compliance with the site’s guidelines. Notably, the success rate of submissions is not 100% and it can be easy for potential Geofilters to get knocked back. However, provided careful planning and preparation is undertaken then it is possible for your business to get a Geofilter approved.

Collect beneath are top tips to help you design an effective Geofilter.

Create The Right Sized Concept

Make sure to keep your Geofilter local, therefore you should avoid a concept that is countrywide. Snapchats suggests that Geofilters make use of places where people are already likely to send snaps. Therefore, you should consider, public places, landmarks, venues and other well visited public locations.

Ensure Your Geofilter Is Not Commercial

Snapchat have been very explicit about the fact that their Geofilters are meant to be non-commercial. This means you should avoid making use of logos, trademarks and branding in your Geofilters. Notably, businesses are not eligible to create community Snapchat Geofilters. If any artwork is used in your Geofilter, then make sure that it is completely original. Additionally, Snapchat warns users to stay away from photographs and hashtags in Geofilters, irrespective of their originality.

Make Sure Your Geofilter Complies With The Parameters

Snapchat provide very clear guidelines for Geofilters. Artwork should avoid borders, leave a buffer zone on the top and bottom of the phone. Additionally, files should be submitted either as a Web optimised, transparent PNG, an Abode Illustrator file on a single artboard, or a Photoshop file with a single canvas.