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Crisis Management: How Should Your Brand Respond To Adversity?

Crisis Management: How Should Your Brand Respond To Adversity? The recent chicken shortage crisis at KFC highlights the importance of having an effective crisis management strategy to hand when things go wrong. Because...

Everything you need to know about Festivus – the non-commercialised Christmas

Everything you need to know about Festivus – the non-commercialised Christmas Before we begin, perhaps you’re wondering why a marketing company would want to talk about a non-commercialised Christmas. It’s a little...

Is Your Website GDPR Compliant?

Is Your Website GDPR Compliant? The new General Data Protection Regulation Legislation comes into effect on May 25. The impact it will have on Digital Marketing is huge, and all businesses with an online presence need to...

Black Friday – A Lesson in History

Black Friday – A Lesson in History The story behind Black Friday goes back further than you might have thought. Since the late 19th century, the day that follows Thanksgiving was the unofficial start to the...

Remembering Eric Ward

Remembering Eric Ward The American search engine optimisation trailblazer, Eric Ward, has died, leaving a mourning community in his wake, as well as a wealth of ideas and writing work. For Eric Ward, succeeding on the...

Has The Internet Irreversibly Desensitised Society?

Popular vlogger Logan Paul made global headlines this month when he uploaded a video of himself standing close to a dead body in Japan’s infamous Aokigahara forest (the so-called ‘suicide forest’). The video caused...

Enough to scare anyone off! When brands’ poor marketing tactics come back to haunt them

Enough to scare anyone off! When brands’ poor marketing tactics come back to haunt them With the revolution of digital marketing, brands have more opportunities than ever before to promote their messaging and engage...

Honesty in marketing – has your brand been doing it wrong?

Honesty in marketing – has your brand been doing it wrong? Honesty in marketing – Ask many people whether they would trust a salesmen and the answer is usually no. It may not be surprising to hear that this...

Web design: We’re back and better than ever!

Web design: We’re back and better than ever! Web design is an ever-changing facet of online marketing and to put it bluntly our previous site was a getting bit, well, on our nerves. That’s not to say it was a bad...

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