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Digital Marketing Trends For 2019

In the fast-paced world of digital marketing, taking your eye off the ball for just a second can soon have you left behind....

‘Unfollowing’ – The Art Of Rejection?

November 17th is National Unfriend Day, a day when you are encouraged to cull your friends on Facebook and other social media accounts. The idea, originated by US TV host Jimmy Kimmel, is to focus on the true meaning of...

Americans Still Can’t Tell The Difference Between Online Bots And Humans

Is that social media account you’ve just been interacting with a bot or a human? It’s a valid question and one that most Americans agree is hard to answer....

Next, And The Rise Of The Digital Marketing Budget

According to Marketing Week, UK retailer Next plans to cut back on its traditional advertising activities while doubling its digital advertising budget in 2019. Next’s CEO Simon Wolfson said the move is due down to the...

Nike Courts Controversy Once Again

Nike’s decision to make Colin Kaepernick the face of their latest advertising campaign is proving to be a divisive one, but it has certainly got people talking....

Facebook Limits Targeting Options

Facebook Limits Targeting Options To Reduce On Discrimination Facebook is to remove 5,000 targeting options from its ad platform to prevent racial, religious and ethnic discrimination....

How Much Social Media Is TOO Much?

How much social media is TOO much? There can be no denying the impact social media has had on our daily lives. It has transformed how we communicate, reshaped the online shopping experience, impacted how we research...

The Great Twitter Cull Of 2018

The Great Twitter Cull Of 2018 The Great Twitter Cull Of 2018: Twitter bit the bullet earlier this month when it announced that it was to push the delete button on “tens of millions” of inactive Twitter accounts....

The History Of The Emoji

The History Of The Emoji With World Emoji Day just around the corner (17 July), we decided to take a look at The History Of The Emoji, and why it’s become more than just a millennial messaging fad. The First Emoji...