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Google Marketing Next 2017

Google Marketing Next 2017 – What Were The Major Announcements?

Anytime Google decides to host an event, you can feel the whole online advertising world hold their breath. After all, any changes affect thousands of businesses around the world – us included! With that in mind, all eyes were on Google Marketing Next, an event held at the end of May. So, what were the


Content Audit Your Online Mechanic

Content Auditing: Serious Business

With so much content being created by companies for on and offline communications, it is easy to get caught up in content production, without a great deal of consideration to its relevance or impact. Conducting a content audit is a great way to ensure your brand message is clear and consistent across the many channels


Micro-moments Mobile Marketing

Micro-moments: What they are and why you’re already using them

Smartphones have become an indispensable part of our lives. How many times in a day do you reach for your smartphone in response to something you’ve seen or heard, looking for more information? Did you check the weather app on your phone to decide whether to take an umbrella today? Or did you look up


Net Neutrality What Is It Who Does It Affect

Net Neutrality: What Is It And Who Does It Affect?

The internet in 2017 stands as a great achievement: an unlimited network of computers on which can be found the sum of human knowledge. It has also been created on the principle of equal and open access to all, a principle underpinned by the idea of net neutrality. What is net neutrality? Net neutrality determines


Resurrect Your SEO Campaign This Easter

Resurrect your SEO campaign this Easter!

This month marks the start of Easter and in turn the end of lent, a time where sacrifices are traditionally put to rest and most people can go back to eating chocolate/crisps/wine free of guilt. SEO however, is one area of the digital world that certainly can’t be given up on and left to one


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