Honesty in marketing – has your brand been doing it wrong?

Ask many people whether they would trust a salesmen and the answer is usually no. It may not be surprising to hear that this view also extends to marketers. Marketing is responsible for helping businesses sell their...

We’re back and better than ever!

Web design is an ever-changing facet of online marketing and to put it bluntly our previous site was a getting bit, well, on our nerves. That’s not to say it was a bad site (far from it), but we see ourselves as a...

How can you promote your business through the power of storytelling

Customers are increasingly moving away from what might necessarily be the least expensive option and towards companies with whom they can relate, and whose ethics they can align themselves with. When they hear stories...

The internet famous dogs you need to follow

In case you hadn’t noticed, we’re quite fond of a pet or two at Your Online Mechanic. There’s not a week that goes by without us wittering on about our office dog Rusty, or posting cat gifs. We can’t get enough!...

Facebook soon to prioritise faster websites in users’ news feeds

Facebook is forever on the lookout for ways to improve the user experience, and announced earlier this month that they will be ranking faster performing websites higher than others in news feeds, pushing ones that might...

Flash sales for your e-commerce brand – are they effective?

The subject of flash sales among e-commerce brands is a debate that splits opinion – both that of the brand, and of digital marketing agencies who look to integrate flash sales in client content strategy. A flash...

Have you seen any changes in SEO rankings this past few weeks? Here’s why

If you’ve noticed some changes to your SEO in the last few days, you aren’t alone, and it appears Google may have made another, significant update to their algorithm towards the end of June. Google hasn’t...

Google Marketing Next 2017 – What Were The Major Announcements?

Anytime Google decides to host an event, you can feel the whole online advertising world hold their breath. After all, any changes affect thousands of businesses around the world – us included! With that in mind,...

Content Auditing: Serious Business

With so much content being created by companies for on and offline communications, it is easy to get caught up in content production, without a great deal of consideration to its relevance or impact. Conducting a content...

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