The History Of The Emoji

With World Emoji Day just around the corner (17 July), we decided to take a look at the history of the beloved emoji, and why it’s become more than just a millennial messaging fad. The First Emoji It all began with...

Social Media Day 2018 – How Are You Celebrating?

June 30th 2018 will be the 9th Social Media Day by Mashable. It is a day to celebrate the profound impact social media has had on global communication. In the modern world, social media is at the heart of so many forms...

The ‘Mobile World Cup’?

The 2018 FIFA World Cup in Russia marks a new era for convergence culture. This year, we are going to see a new wave of media consumption within the sports entertainment industry. In essence, mobile technologies and...

Twitter’s Latest Algorithm Updates – Here’s What You Need To Know

As one of the social giants, Twitter has come under scrutiny in recent years due to its lack of ability to tackle trolls and abusive behaviour on the channel....

Latest Marketing Stats For 2018 – Do They Affect Your Strategy?

Every marketing professional knows that data and analytics guide the best promotional strategies. Internet users’ browsing – and app-related – habits change over time; including the potential customers...

Were ‘Spoons Right To Get Rid Of Social?

While huge numbers of pubs and restaurants rely heavily on social media to promote their businesses, pub chain JD Wetherspoon announced in mid-April that both its head office and 900 pubs would delete their Twitter,...

#RIPFacebook?

Could we see the end of Facebook in 2018? Just a few months ago, it seemed impossible that the social media giant could be shaken from its place at the top of the internet. However, a major data sharing scandal that saw...

How to Market Your Brand on St.Patrick’s Day

St Patrick’s Day is coming up soon, which presents the perfect opportunity to market your brand in a unique and fun way! To help you gain some inspiration, we’ve put together some of the best St...

Crisis Management: How Should Your Brand Respond To Adversity?

The recent chicken shortage crisis at KFC highlights the importance of having an effective crisis management strategy to hand when things go wrong. Because while you may not run out of chicken, something will go wrong...

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