Americans Still Can’t Tell The Difference Between Online Bots And Humans

Is that social media account you’ve just been interacting with a bot or a human? It’s a valid question and one that most Americans agree is hard to answer....

Next, And The Rise Of The Digital Marketing Budget

According to Marketing Week, UK retailer Next plans to cut back on its traditional advertising activities while doubling its digital advertising budget in 2019. Next’s CEO Simon Wolfson said the move is due down to the...

Nike Courts Controversy Once Again

Nike’s decision to make Colin Kaepernick the face of their latest advertising campaign is proving to be a divisive one, but it has certainly got people talking....

Facebook Limits Targeting Options

Facebook Limits Targeting Options To Reduce On Discrimination Facebook is to remove 5,000 targeting options from its ad platform to prevent racial, religious and ethnic discrimination....

How Much Social Media Is TOO Much?

How much social media is TOO much? There can be no denying the impact social media has had on our daily lives. It has transformed how we communicate, reshaped the online shopping experience, impacted how we research...

The Great Twitter Cull Of 2018

The Great Twitter Cull Of 2018 The Great Twitter Cull Of 2018: Twitter bit the bullet earlier this month when it announced that it was to push the delete button on “tens of millions” of inactive Twitter accounts....

The History Of The Emoji

The History Of The Emoji With World Emoji Day just around the corner (17 July), we decided to take a look at The History Of The Emoji, and why it’s become more than just a millennial messaging fad. The First Emoji...

Social Media Day 2018 – How Are You Celebrating?

Social Media Day 2018 – How Are You Celebrating? June 30th 2018 will be the 9th Social Media Day 2018 by Mashable. It is a day to celebrate the profound impact social media has had on global communication. In the...

The Mobile World Cup?

The Mobile World Cup? The 2018 FIFA World Cup in Russia marks a new era for convergence culture with The ‘Mobile World Cup This year, we are going to see a new wave of media consumption within the sports...