Everything you need to know about Festivus – the non-commercialised Christmas

Before we begin, perhaps you’re wondering why a marketing company would want to talk about a non-commercialised Christmas. It’s a little ironic, isn’t it? Truth be told, (and as you may be all too familiar with) in...

Black Friday – A Lesson in History

The story behind Black Friday goes back further than you might have thought. Since the late 19th century, the day that follows Thanksgiving was the unofficial start to the Christmas holiday season. President Lincoln...

Remembering Eric Ward

The American search engine optimisation trailblazer, Eric Ward, has died, leaving a mourning community in his wake, as well as a wealth of ideas and writing work. For Eric Ward, succeeding on the internet was as much...

Enough to scare anyone off! When brands’ poor marketing tactics come back to haunt them

With the revolution of digital marketing, brands have more opportunities than ever before to promote their messaging and engage with their customers. Social media channels offer brands the chance to jump on trending...

Honesty in marketing – has your brand been doing it wrong?

Ask many people whether they would trust a salesmen and the answer is usually no. It may not be surprising to hear that this view also extends to marketers. Marketing is responsible for helping businesses sell their...

We’re back and better than ever!

Web design is an ever-changing facet of online marketing and to put it bluntly our previous site was a getting bit, well, on our nerves. That’s not to say it was a bad site (far from it), but we see ourselves as a...

How can you promote your business through the power of storytelling

Customers are increasingly moving away from what might necessarily be the least expensive option and towards companies with whom they can relate, and whose ethics they can align themselves with. When they hear stories...

The internet famous dogs you need to follow

In case you hadn’t noticed, we’re quite fond of a pet or two at Your Online Mechanic. There’s not a week that goes by without us wittering on about our office dog Rusty, or posting cat gifs. We can’t get enough!...

Facebook soon to prioritise faster websites in users’ news feeds

Facebook is forever on the lookout for ways to improve the user experience, and announced earlier this month that they will be ranking faster performing websites higher than others in news feeds, pushing ones that might...

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