Importance Of Having A Responsive Web Design

The Importance of Having A Responsive Web Design

The Importance of Having A Responsive Web Design

With the rise of handheld devices, including everything from Smartphones to tablets, Responsive Web Design has become increasingly important, for both your website and your brand. Before exploring the benefits provided by having a Responsive Web Design, let’s actually look at what a responsive web design is.

What is a Responsive Web Design?

Responsive Web Design refers to a variety of techniques that can be utilised on a website, enabling it to both flex and adapt to the size of the screen on which it is being viewed. To demonstrate, someone viewing a website which has Responsive Web Design on their smartphone will view exactly the same site as someone viewing it on a put largely screen, such as a laptop or desktop. This is because the website itself will have noticed the specific constraints of the device before automatically reformatting it to provide the user with the optimum experience for their device.

So what are the benefits of Responsive Web Design?

Responsive Web Design offers businesses with numerous benefits, these include:

Cost Efficiency: Whilst it is true that a responsive site takes more time to create and will cost more money initially than a non-responsive site, it will also survive for far longer. Additionally, the unified appearance that it provides to a brand will mean that any management, support of upgrades that may be required will only need to be applied once in a single location. This will save vast amounts of time, money and energy.

Future Proof: Responsive sites offer the optimum levels of performance across the myriad of devices currently available. This looks set to continue, meaning that non-responsive sites will get left further and further behind, whilst responsive sites look set to deliver years of exceptional performance to your brand and its customers.

An Overall Superlative Experience For Your Users: Responsive sites are not only better, faster and smarter than their non-responsive counterparts, they also provide increased levels of ease for those who view your site. Happier viewers will improve the levels of engagement with your site, in turn increasing the number of sales resulting- good news all round!

SEO Optimisation: Attempting to manage SEO for separate, dedicated mobile and desktop sites is not only hard work, it has also be shown to yield inferior results. This is not just our opinion, Google has actually recommended a responsive approach in order to avoid these problems entirely and to offer a consolidated and centralised view of your results, in order to help better focus your future efforts.