Do you Need Social Media Management?
The purpose of a professionally managed social media presence is to allow us, the experts, to set up a campaign which will ultimately benefit you as a client and indeed as a business. With that comes a greater deal of control from our side in terms of platform management.
What a lot of people fail to understand however, is that your business’ social media presence is still very much a collaborative effort. In order for social campaigns to work effectively, we will require plenty of fresh content to keep your audience engaged. Who’s on the ground and can most likely contribute towards providing that content? That’s you, the client.
We’d never tell our clients that their responsibility towards their online marketing ends as soon as they sign a contract with us. Why would we? The client still has a huge role to play in this area of the business, and so they should! It's theirs and your business after all, your involvement should remain paramount.