What is Local SEO?

Nearly 60% of searches on Google come from mobile devices. Of these searches, 45% have a local intention. The clearest example is when someone is looking for Italian restaurants from a mobile, surely he is interested in results that are geographically close to where the search originates, no? Local SEO is the optimisation taking into account the factors that determine a geographic interest. It seems strange that in a global market, the local interest has now become important. What now occurs is that we use more and more Google for every-day things where proximity and immediacy are important. If you are a plumber who offers plumbing repair services then your content and services will be more relevant while a possible client is closer to you and Google knows where you are. The optimisation that helps your business to appear as your clients are near you is called local SEO.

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