How Does SEO Interplay with Content, Social Media and PPC?
In the early days of SEO everything was about keywords, but now the scenario is more complicated, concepts like brand awareness, engagement, trends, Local SEO and more, play an important role in any positioning strategy. What people say about your brand on social networks is important, responding to the audience's needs is important, the reputation that you have among your customers, etc. It is not only about being first for a certain keyword, it is about being known, it is about positioning the brand, it is about associating brand with products or services. PPC is important for brand protection, for immediate results, having a presence in social media is important for your brand. Make it known within potential audiences, make them talk about you.