Keywords or Semantic and Natural Language?
No, it’s not just about choosing a group of keywords and optimizing your website for them. SEO is now about understanding the semantics behind those keywords, understanding how to respond to the needs of potential customers. SEO is also about how the information is organized on your website, the time spent by visitors on your page and the level of satisfaction your brand and website provides. So every SEO strategy is related to content and user experience.