Landing Pages vs. Optimised Sites?
The common practice has been to have separate pages for PPC and SEO campaigns. Keeping separate pages increases costs and makes website maintenance much more difficult. In addition Google is increasingly focused on the user, content and web experience. Based on results and our experience we have managed to coexist both strategies in the same website. Keeping costs low without compromising the quality, is what in digital marketing is called an optimised landing page. It is the optimisation of websites to perform well for both PPC and Organic strategies.