Resurrect your SEO campaign this Easter!
This month marks the start of Easter and in turn the end of lent, a time where sacrifices are traditionally put to rest and most people can go back to eating chocolate/crisps/wine free of guilt.
SEO however, is one area of the digital world that certainly can’t be given up on and left to one side at any point.
Here at Your Online Mechanic we’ve compiled a few little tips you can follow to ensure that there’ll be no last supper for your website any time soon.
As you may know, most google searches in 2017 are done using a mobile device. This means that your site simply must be correctly optimised for it to even be usable on a phone.
You can check just how ‘mobile friendly’ your website is by using the free google tool: testmysitewithgoogle. This tool allows you to test various functionality features, most importantly mobile friendliness and mobile speed.
Below you can see the results taken from Nike.com (eek!)
You can also request to be sent a free report which goes into more detail, or by scrolling down the page you can get a list of fixes directly requested from google. Perfect.
Google My Business is a crucial tool for businesses because it allows the user to verify and publish the address of the business. This obviously makes the process of finding your business online much easier for potential customers, as well as providing google with a key element of trust they require to push you up the rankings. Register your business and reap the rewards, it’s that simple.
To read up more on Google My Business,
With local SEO in mind, it’s important to take advantage of schema microformats. Essentially, schema is code that you put into your website in order to help search engines find you. A microformat are collections of the names, values and accompanying structures themselves. Many experts are arguing that any websites without microformats will be left behind in the years to come.
Schema is the product of a Google, Yandex, Yahoo and Bing collaboration, more of which you can read about here.
If you would like to find out how SEO can help your business get in touch with us today.