Two Common Mistakes Made on eCommerce Websites

Common Mistakes Made On eCommerce Websites

Common Mistakes Made On eCommerce Websites

All too often companies and businesses think that the successful setup of an eCommerce website is a simple affair. This erroneous conclusion has often been established due to the perceived ease of a setup. To demonstrate, it appears that all that’s required is a quick web search for a design and hosting platform, sign up for a free trial, then upload photos and product descriptions of your stock, once finished press publish, and that’s it, right?

No, unfortunately, it is not. This is because setting up an eCommerce site is not as simple as a blog website. Additional factors and nuances must be considered. Collected beneath are two of the most common mistakes which are made on eCommerce websites and that should be avoided at all costs.

Not Simple And Clear:

For your site to be effective it must have a simple layout. This is because your customers will want an eCommerce website that offers easy navigation. In addition, the payment process must be both quick and secure. However, this does not mean rushing your customers into making a purchase either. What it means is that you should provide them with a range of trusted and known payments options. Examples of these include PayPal, SagePay and ApplePay. The buying process should be made as clear as possible, offering clearing defined steps that at the same time are not tedious.

The Site Has Not Been Optimised For The Customer:

The world of eCommerce is the busiest marketplace in the world, and just as competitive. In order to be effective, your eCommerce site simply must be designed to appeal directly to the needs and desires of your customers. Failure to achieve this is the single greatest downfall of eCommerce websites.

The majority of online conversions that your site will gain will come from new customers. It should also be noted that these are the most expensive customers to acquire. Therefore, it is imperative that your site is optimised for the customer and you therefore encourage repeat custom from them. Do not spend vast amount of effort acquiring customers only to lose them again. A large amount of effort must be spent in an effort to subsequently keep them. In order to achieve this, study the approaches of your big brand competitors in order to better understand how to effectively target your customers.

In many instances, this approach is built on a foundation of customer information – The key piece being the user’s email address. This will then enable you to target them directly, providing incentives such as discounts and news of forthcoming sales. This ongoing marketing offers an effective yet low cot means of continued marketing to your customers.