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Americans Still Can’t Tell The Difference Between Online Bots And Humans

Is that social media account you’ve just been interacting with a bot or a human? It’s a valid question and one that most Americans agree is hard to answer....

Nike Courts Controversy Once Again

Nike’s decision to make Colin Kaepernick the face of their latest advertising campaign is proving to be a divisive one, but it has certainly got people talking....

Facebook Limits Targeting Options

Facebook Limits Targeting Options To Reduce On Discrimination Facebook is to remove 5,000 targeting options from its ad platform to prevent racial, religious and ethnic discrimination....

The Great Twitter Cull Of 2018

The Great Twitter Cull Of 2018 The Great Twitter Cull Of 2018: Twitter bit the bullet earlier this month when it announced that it was to push the delete button on “tens of millions” of inactive Twitter accounts....

Social Media Day 2018 – How Are You Celebrating?

Social Media Day 2018 – How Are You Celebrating? June 30th 2018 will be the 9th Social Media Day 2018 by Mashable. It is a day to celebrate the profound impact social media has had on global communication. In the...

The Mobile World Cup?

The Mobile World Cup? The 2018 FIFA World Cup in Russia marks a new era for convergence culture with The ‘Mobile World Cup This year, we are going to see a new wave of media consumption within the sports...

Everything you need to know about Festivus – the non-commercialised Christmas

Everything you need to know about Festivus – the non-commercialised Christmas Before we begin, perhaps you’re wondering why a marketing company would want to talk about a non-commercialised Christmas. It’s a little...

Black Friday – A Lesson in History

Black Friday – A Lesson in History The story behind Black Friday goes back further than you might have thought. Since the late 19th century, the day that follows Thanksgiving was the unofficial start to the...

Has The Internet Irreversibly Desensitised Society?

Popular vlogger Logan Paul made global headlines this month when he uploaded a video of himself standing close to a dead body in Japan’s infamous Aokigahara forest (the so-called ‘suicide forest’). The video caused...

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