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Digital Marketing Trends For 2019

In the fast-paced world of digital marketing, taking your eye off the ball for just a second can soon have you left behind....

Next, And The Rise Of The Digital Marketing Budget

According to Marketing Week, UK retailer Next plans to cut back on its traditional advertising activities while doubling its digital advertising budget in 2019. Next’s CEO Simon Wolfson said the move is due down to the...

How to Market Your Brand on St.Patrick’s Day

How to Market Your Brand on St.Patrick’s Day St Patrick’s Day is coming up soon, which presents the perfect opportunity to market your brand in a unique and fun way! To help you gain some inspiration, we’ve...

Latest Marketing Stats For 2018 – Do They Affect Your Strategy?

Latest Marketing Stats For 2018 – Do They Affect Your Strategy? Every marketing professional knows that data and analytics guide the best promotional strategies. Internet users’ browsing – and app-related...

Crisis Management: How Should Your Brand Respond To Adversity?

Crisis Management: How Should Your Brand Respond To Adversity? The recent chicken shortage crisis at KFC highlights the importance of having an effective crisis management strategy to hand when things go wrong. Because...

Is Your Website GDPR Compliant?

Is Your Website GDPR Compliant? The new General Data Protection Regulation Legislation comes into effect on May 25. The impact it will have on Digital Marketing is huge, and all businesses with an online presence need to...

Honesty in marketing – has your brand been doing it wrong?

Honesty in marketing – has your brand been doing it wrong? Honesty in marketing – Ask many people whether they would trust a salesmen and the answer is usually no. It may not be surprising to hear that this...

Web design: We’re back and better than ever!

Web design: We’re back and better than ever! Web design is an ever-changing facet of online marketing and to put it bluntly our previous site was a getting bit, well, on our nerves. That’s not to say it was a bad...

Micro-moments: What they are and why you’re already using them

Smartphones have become an indispensable part of our lives. How many times in a day do you reach for your smartphone in response to something you’ve seen or heard, looking for more information? Did you check the...

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